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Brand Identity Design

Edison & James is a luxury artificial flower arrangement online shop. They specialise in creating beautiful and luxurious flower arrangements while still at a affordable price point. 

Sindy turned to us when she was in the process of launching the online business, and asked us to design the overall brand look. She wanted a minimal but feminine theme, with a muted colour palette. So we came up with this logo, featuring a hand drawn ampersand among a minimal, yet eye-catching logo.